![]() ![]() ![]() “It’s very scary to be on the front lines and to be visible for your ideas as a woman,” Loehnen said. Besides hosting her own interview podcast, Pulling the Thread, Loehnen will soon publish her first book with her name squarely on the cover, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good, out May 23. Loehnen began to step out from behind the curtain at the end of her tenure at Goop, but now that she has fully left the company, she’s speaking completely for herself. And she burnished that largely behind-the-scenes career as the chief content officer of Goop, where articles often didn’t have bylines. If you know Elise Loehnen by name, you probably know she built her career providing the words for Gwyneth Paltrow and other luminaries. An alumna of Lucky magazine, Loehnen has enjoyed a successful ghostwriting career, penning books in the self-help, business, and style categories, among others she’s watched many of those titles climb the New York Times bestseller list sans her name on their covers. ![]()
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